I believe meaningful design begins with understanding people—what they care about, where they spend their time, and what truly resonates with them. My work is grounded in research and curiosity, because strong brands are built on insight as much as aesthetics. Understanding the audience is always the starting point.
I’m interested in how design shapes perception and helps organisations communicate clearly and authentically. Whether developing a visual identity, crafting brand materials, or translating complex ideas into accessible visuals, my focus is on creating work that feels thoughtful, purposeful, and lasting.
Having lived and worked in several countries, I bring a broad perspective to the way I approach design and communication. I value collaboration, careful thinking, and the process of refining ideas until they feel both simple and meaningful.
For me, good design is not just about how something looks, but about how it connects—helping people understand, trust, and engage with the ideas behind a brand.
Hi, I’m Kjerstin.
Education
Education
BFA (Hons) from Massachusetts College of Art
Proficiency
Adobe Photoshop, Illustrator, and InDesign
Awards
2020
BRAGB Prism Awards
Best Marketing Brochure - GOLD
2021
BRAGB Prism Awards
Best Marketing Brochure - SILVER
2022
CEPro Home of the Year
Best Showroom - GOLD
2023
Modern Luxury Interiors Magazine
Best of Luxury Design - Technology for the Home
2024
BRAGB Prism Awards
Best Marketing Brochure - GOLD
Languages
Norwegian (Swedish, Danish)
Work Experience
TSP Smart Spaces, Boston —
Partner and Marketing Director | 2018-2025
Revitalized a smart home and IT solutions company, transforming brand presence and driving revenue growth from $2.5M to nearly $9M. Oversaw full-scale brand elevation across visual identity, customer experience, and the launch of an award‑winning luxury showroom.
Led the creative and brand transformation of a luxury smart home and IT solutions company, elevating visual identity, client experience, and market positioning.
Directed marketing and creative strategy across two divisions: ultra-luxury smart home solutions for UHNW clients and IT services for high-growth technology companies.
Designed and produced all branded collateral, including high-end brochures, sales materials, digital communications, and in-environment visual assets.
Managed photography and content creation, ensuring imagery and materials reflected the standards expected by luxury residential partners.
Built and maintained relationships with premium hospitality and residential brands including Raffles, St. Regis, and The Ritz-Carlton, producing tailored communications for their high-net-worth clientele.
Secured industry awards, partnerships, and initiatives that strengthened the brand’s credibility and profile.
Played a key role in positioning the company for a successful acquisition, ensuring the brand, communications, and creative output reflected long-term value.
Story Worldwide, London —
Art Director | 2009–2012
Story was a global full‑service agency with clients such as Lexus, Jo Malone, and Links of London. Led design across digital and print, developing high‑impact content and visual strategies. Departed for maternity leave in 2012.
Socrates Communications, London —
Senior Group Designer | 2008–2009
Socrates is a leading agency in the high‑end property sector, with clients including CBRE, Charters, Finchatton, and Hines. Designed branding, brochures, and invitations aimed at high‑net‑worth individuals; provided creative direction to external digital teams and mentored junior staff.
Cog Design, London —
Senior Designer | 2007
Designed for major arts organizations, including the Arts Council, London Jazz Festival, Thames Festival, and Museum of London. Produced highly creative solutions within limited‑budget environments.
Kor Group, Boston —
Senior Designer | 2005–2006
Returned to cover a partner’s maternity leave and remained for two years. Led client meetings and design presentations, managed multiple accounts, and guided junior designers. Focused on brand development, retail campaigns, and packaging.
Verus Design, London —
Senior Designer | 2003–2005
Branding and print design for major music industry clients, including Universal Music, EMI, and Rykodisc.
True Design, London —
Designer | 2003
Branding, guidelines, and communications for clients such as Macmillan Cancer Relief, 3 Mobile, and Cadbury Schweppes.
Kor Group, Boston —
Designer | 1999–2003
Brand identities, print collateral, and websites for a broad client base; full project lifecycle management.