TSP Smart Spaces, Boston —
Partner and Marketing Director | 2018-2025

Revitalized a smart home and IT solutions company, transforming brand presence and driving revenue growth from $2.5M to nearly $9M. Oversaw full-scale brand elevation across visual identity, customer experience, and the launch of an award‑winning luxury showroom.

Led the creative and brand transformation of a luxury smart home and IT solutions company, elevating visual identity, client experience, and market positioning.

Directed marketing and creative strategy across two divisions: ultra-luxury smart home solutions for UHNW clients and IT services for high-growth technology companies.

Designed and produced all branded collateral, including high-end brochures, sales materials, digital communications, and in-environment visual assets.

Managed photography and content creation, ensuring imagery and materials reflected the standards expected by luxury residential partners.

Built and maintained relationships with premium hospitality and residential brands including Raffles, St. Regis, and The Ritz-Carlton, producing tailored communications for their high-net-worth clientele.

Secured industry awards, partnerships, and initiatives that strengthened the brand’s credibility and profile.

Played a key role in positioning the company for a successful acquisition, ensuring the brand, communications, and creative output reflected long-term value.

Story Worldwide, London —
Art Director | 2009–2012 

Story was a global full‑service agency with clients such as Lexus, Jo Malone, and Links of London. Led design across digital and print, developing high‑impact content and visual strategies. Departed for maternity leave in 2012.