Wheelock College Marketing Materials
Wheelock College, founded in 1888 by educator Lucy Wheelock, has a long tradition of preparing professionals dedicated to improving the lives of children and families. The institution’s programs span education, child life, social work, and family studies.
This project involved designing marketing materials that communicated the college’s mission with clarity and warmth, translating its educational values into a cohesive and accessible visual presentation.
As part of a wider initiative to refresh Wheelock College’s marketing and admissions collateral, I worked in collaboration with a team of writers who conducted focus groups with students and staff. I designed a cohesive suite of admissions materials used across open days, course-specific communications, and content highlighting the social experience of attending Wheelock College.
Marketing collateral
As part of the broader suite of admissions materials, I refined the College’s visual identity by optimising the seal for greater impact and creating a typographic version of the logo to improve clarity and consistency across stationery and marketing collateral.
Logo refinement
I designed the viewbook around three core themes: courses, location, and academic and financial outcomes, using clear hierarchy and pacing to guide prospective students and parents through the content.
Viewbook
I extended the viewbook’s design framework into a 4-panel accordion brochure, using the format’s natural sequencing to guide readers through key messages in a clear and engaging way, while maintaining consistency with the wider admissions system.
4-panel accordion brochure
I designed a series of smaller, topic-specific leaflets focusing on areas such as athletics and diversity, extending the admissions visual system across more targeted communications.
Athletics and diversity leaflets
I extended the admissions system into a series of postcards, refining Wheelock’s cobalt-led colour palette and introducing neutral tones to create an impactful colour-blocking style. Photography remained central to the identity and marketing materials.